电线电缆厂对产品研发的几点要求? -凯发官方网站

电线电缆厂对产品研发的几点要求?
 

the over-capacity of the cable industry is already well known, and the direct response from the oversupply of cable products is the growing competition in the market.  not only that, the demand for cables is becoming more and more diverse.  ordinary cables are already oversupplied, but special cables are still scarce and many special cables still need foreign imports.  domestic cable company has also seen and took a fancy to this, spent a lot of effort to develop, however, cable enterprise development of product development can meet the market demand, can get the user identity, whether has strong vitality in the market, these are still unknown.
电线电缆行业的产能过剩已经众所周知，而电线电缆产品供过于求的直接反应是市场竞争日益激烈。不仅如此，凯发官方网站对电缆的需求正变得越来越多样化。普通电缆已经供应过剩，但是特殊电缆仍然稀缺，许多特殊电缆仍然需要进口。国内有线电视公司也看到了这一点，花了很多精力开发，然而，有线电视企业的产品开发可以满足市场的需求，能拥有用户的认同，在市场上是否有强大的生命力，这些还不为人知。
 

the development of new products requires market factors.  the first is deep and detailed market research, accurate market positioning and the connection between the new and old products.  without careful market research, we cannot grasp the market positioning, and we cannot develop new products on the basis of old products.  in reality, the situation may not be so optimistic, enterprise developers due to restricted by various conditions, tend to fade out the market research work, ignoring the market demand, the cable product development of a high failure rate.  therefore, to reach out cable product development, pay attention to collect market feedback and survey information, objectively evaluate the market situation of cable products, brainstorm ideas, develop marketable products.
新产品的开发需要市场因素。**个是深入细致的市场调研，准确的市场定位，以及新老产品之间的联系。没有仔细的市场研究，我们就不能把握市场定位，不能在老产品的基础上开发新产品。在现实中，情况可能不是那么乐观，企业开发人员由于各种条件的限制，往往会淡出市场研究工作，忽视市场需求，导致高失败率的有线产品开发。因此，为了拓展有线电视产品的开发，注重收集市场反馈和调查信息，客观地评价电线电缆产品的市场状况，集思广益，开发适销产品。
 

any product should consider the price.  at some point, reasonable prices are the key to the success of new products.  generally speaking, new products are more expensive because of their novelty, while average products have lower average profits.  in today's fierce competition, any product pricing cannot because of the high cost, without any regard for the buyer's market and the user experience, artificially high prices of new products to the market to solve.  therefore, the enterprise should pay attention to the combination of old and new products for new product development, draw lessons from mature factor of the old ones, try to find out the connection between the old and new products, reduce the cost of new products.
任何产品都应该考虑价格。在某种程度上，合理的价格是新产品成功的关键。一般来说，由于新产品的新颖，新产品的价格更高，而普通产品的平均利润较低。在当今激烈的竞争中，任何产品的定价都不能因为高成本，不考虑买方市场和用户体验，人为地将新产品推向市场去解决。因此，企业应重视新产品开发的新产品组合，借鉴老旧产品的成熟因素，试着找出旧产品与新产品的联系，降低新产品的成本。
 

today's user needs are becoming more and more diverse, and variability is the main feature.  in this case, the product positioning should be according to the market segment, product development to user needs as the guidance, the demand of the self as a planning, combined with the actual situation of the market, a clear market positioning of the product.  as a new product, it should have unique market competitiveness to win market competition.  on the ordinary cable products such as domestic cable industry competition is intense, but the use of a high grade product in special places (such as plant category k1 cables, oil platform, rolling stock, cable, etc.), high added value, high margin, such as technology, production capacity, market confidence, domestic needs a lot of imports to meet domestic demand.  this is the core technology in china, and the cable enterprises that have the ability to produce special cables have left the space for development.
今天的用户需求正变得越来越多样化，而可变性是主要的特征。在这种情况下，产品定位应根据市场细分，产品开发以用户需求为导向，以自我为规划，结合市场的实际情况，明确市场定位。作为一种新产品，它应该具有独特的市场竞争力来赢得市场竞争。普通电缆等产品国内电缆行业竞争激烈,但**产品的使用在特别的地方(如植物k1类电缆、石油平台、车辆、电缆、等),高附加值,高利润率,如技术、能力、市场信心,国内需要大量进口来满足国内需求。这是中国的核心技术，有能力特殊电缆的电缆企业已经为发展提供了空间。
 

cable product development is not an easy job, but is a complex and meticulous work, require multiple departments such as production, technology, sales closely, forming a mutual cooperation, rapid response team.  especially in today's fierce competition, the market demand diversity, cable companies should carefully study the cable more commonness and characteristics of products demand, improve the efficiency of product development, to develop marketable new products.  all in all, the new cable products do not embody the need of characterization, they will be eliminated by market competition.
北京电线电缆厂对电缆产品开发不是一项简单的工作，而是一项复杂而细致的工作，需要、技术、销售等多个部门，形成一个相互合作、快速反应的团队。特别是在当今激烈的竞争中，市场需求多样化，有线电视公司应仔细研究电缆的更普遍和特性，北京电线电缆厂为提高产品开发的效率，开发适销新产品。总而言之，新的有线电视产品并没有表现出对产品特性的需求，它们将被市场竞争淘汰出局。